...Siegfried graduated from The University of Memphis in 2003, where he worked in Sports Medicine for the football team. While attending school, he worked in Marketing and Promotions for the XFL, SEC, NCAA, and spent four years working at the FedEx St. Jude Classic developing proof of performance for corporate sponsors. He went on to receive his master’s degree in Sport Management from Middle Tennessee, where he worked in Marketing as a graduate assistant. He was responsible for the marketing of all women’s sports during the fall semester and baseball during the spring. During the 2004 baseball season at MTSU, he developed a marketing plan that helped set the single-season and single-game attendance records, which placed them in the top 50 in the nation in attendance....