It's just asinine that the strategy they have is, look at how consistent we are! Yeah, consistently mediocre at best and garbage most of the time. HOW IS THAT A GOOD THING?
This program's trajectory has been so bizarre - there's never been anything similar in sports that I can recall.
People want 2 things - championships, and hope that championships are coming. Obviously, winning sells and winning titles sell. But you can also sell losing - because everyone loves shiny new toys and coaching staffs and the hope and buzz and honeymoon period that comes with it.
What you can't do is bore people. People want a reason to get excited - but no one is going to get excited for 6-6 and bowl eligibility. Maybe in 2006 that was fine. But now, it's not going to fly.
It's like we've been fed the world's most mediocre meal for 16 years straight. At some point, it was fine. Might have even been not bad a time or two. But by now, no one is interested anymore. How they can't figure that out, I have no idea.