Cable is of course going down, but almost everyone still has live TV. Be it Hulu like me or Sling or YouTube. So carriage fees still matter. They pay the SEC more per subscriber for those in SEC markets. It's one reason the B1G wanted California. Making the LA area in-market instead of out will give the conference an extra almost $20m per year due to the carriage fee increases.There’s no such thing as tv markets anymore. No one is buying cable packages.
This is about national brands and selling big matchups nationwide. The tv market is national.
FSU was #7 this year in TV ratings, with a bunch of dud ACC matchups.
They’ll be in any conference they want 5 minutes after they get out of the ACC.
So for everyone who lives in North Carolina and has the SEC Network now, the SEC gets around $0.25. It'll be $1.40 if they grab UNC.
Yes the brand matters but location still does.