Now you sucked me in. When work used to take me down to Winchester & Tullahoma area years ago, I too noticed a lot more display of support for MT compared to the Murfreesboro area.Promise this is my last reply on this subject. It's not unusual for an entity (or person) to be thought of differently away from home. A wise pastor once told me that I would be considered a man away from my small town but at home I would always be seen as a the son of my father. I once was at a winery north of Cookeville and the winery's owner's daughter was going through Cookeville and by TTU to attend MT although TTU offered the same degree. I was told the daughter loved MT and the owner had nothing but good things to say about MTSU. Additionally I see more MT gear in Winchester, Fayetteville, and Tullahoma than in Hendersonville, Mt. Juliet, and Franklin.
This psychology just might be a partial explanation as to why so many local %$&-major prospects choose to go to other schools rather than MT and why we seem to recruit better farther away from N'ville and The Boro.
It also reminds me of my youth in Northern Virginia in the 80s. Amongst my friends/peers, ODU, JMU even Radford seemed to be seen as more desirable than George Mason. Lots of similarities here with MTSU like George Mason being a reasonably large university in the suburbs of the major metro area. To the youthful way of thinking, George Mason wasn't going away from home to college like other state schools that were a few hour drive away. I think it ties into that stage of life thing, breaking away from home, and coming of age perspective.
Plus, familiarity breeds contempt, right? To my peers, George Mason was the local college. It just wasn't seen as cool. I remember no arguments based on academics. Now for my friends going to UVA or Tech, academics were an argument, but not for the other schools spread out around the state that many of my friends preferred. At least the way I remember it these many decades later.
Lastly, just on the other side of the beltway Univ of Maryland was given little to no thought but for many of my friends West Virginia was given thought. Again, it seemed to have to do with "going away to college."