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In another thread a poster complemented the promotions the Athletic Dept. was using to try to increase attendance for homecoming. While realizing that most traditional promotions (advertising) require precious $$$s MT doesn't have I do respect the work done in reaching out to those who frequent the Athletic Dept. web site or are on various e-mail lists. (I, myself, am on the alumni, athletic, and two academic department e-mail lists)
My question is since I am so uninvolved on and uninformed about social media just how does anything the athletic department is doing reach anyone not already a supporter/fan? I fail to see how the athletic department is doing anything to reach new potential ticket purchasers.
My question is since I am so uninvolved on and uninformed about social media just how does anything the athletic department is doing reach anyone not already a supporter/fan? I fail to see how the athletic department is doing anything to reach new potential ticket purchasers.
While many of the items discussed above are valid, nothing will ever change given our current climate. Residents of Middle Tennessee grow up hearing either UT or Vandy in the media as a predominant collegiate sports family. The media coverage of the BR's does not allow for the growth for Athletic footprint. To remedy the problem, we, as a University, must reach individuals at an early age and nurture them. They must grow up hearing Blue Raider Athletics...
Herein lies the problem, how can this be successfully done. One solution is not going to solve the dilemma, it will take several. Read my ideas below and please provide others...
I have three potential examples for discussion...
1. MT has, by far, the most resident graduates of any university in Middle Tennessee. An extensive effort should be expended to compile E-mail, social media, and any other contact information to all living graduates of MT. In so doing, a weekly or bi-weekly contact should be made with athletic updates and ticket offers.
2. Another idea is that each local cable company has their own channel for shows. MT Athletics should have a show each week detailing our teams/coaches and show them on these channels. With our Mass Com Dept. it should not be a problem to produce and distribute...
3. The last idea is that MTSU has historically been a teachers college. All public schools in Middle Tennessee and most private have teachers with a Middle lineage. Recruit this vast group to promote the BR network on a continual basis... Again, it will take a massive effort but I believe it would be well worth the effort.
While many of the items discussed above are valid, nothing will ever change given our current climate. Residents of Middle Tennessee grow up hearing either UT or Vandy in the media as a predominant collegiate sports family. The media coverage of the BR's does not allow for the growth for Athletic footprint. To remedy the problem, we, as a University, must reach individuals at an early age and nurture them. They must grow up hearing Blue Raider Athletics...
Herein lies the problem, how can this be successfully done. One solution is not going to solve the dilemma, it will take several. Read my ideas below and please provide others...
I have three potential examples for discussion...
1. MT has, by far, the most resident graduates of any university in Middle Tennessee. An extensive effort should be expended to compile E-mail, social media, and any other contact information to all living graduates of MT. In so doing, a weekly or bi-weekly contact should be made with athletic updates and ticket offers.
2. Another idea is that each local cable company has their own channel for shows. MT Athletics should have a show each week detailing our teams/coaches and show them on these channels. With our Mass Com Dept. it should not be a problem to produce and distribute...
3. The last idea is that MTSU has historically been a teachers college. All public schools in Middle Tennessee and most private have teachers with a Middle lineage. Recruit this vast group to promote the BR network on a continual basis... Again, it will take a massive effort but I believe it would be well worth the effort.
Definitely agree with you on most points, but I also think having a Beale St. and an undefeated former powerhouse before the "death penalty" SMU helps get Gameday there.Somewhat sadly for FBS, our football promotional ideas consist of:
1. A gigantic inflatable football helmet by the Blue Raider Bridge. And, every now and then at the corner of Greenland and Middle Tennessee Blvd, just north of MC.
2. Yard signs that exclaim “Our Town, Our Team”.
3. Cheap ticket promotions.
It’s a one dimensional formula that may work in a small college town, Division II, or FCS program with deep loyalty. Problem is, Murfreesboro is not small college town anymore. Our loyal fans are generally graying in demographics and younger alumni seem to have other priorities when looking at the large numbers that are attracted to college sports. And, our direct competition is the $EC (namely, go Vols) and even to some degree pro sports for higher perceived value. Our ticket prices are just above high school games (we were charging $12 for a football ticket in 1992); however our current quality doesn’t really justify higher prices much beyond what we have. That is a revenue problem in getting facilities and coaches we need and can afford to sustain Blue Raider Football at a Championship level in any league.
It’s a classic “chicken and egg” question that leadership needs to confront if we are to model ourselves in the recent success of Memphis (which we could and should do). College Gameday is coming to Beale Street for SMU/Memphis: so their multi year effort is paying off in exposure of having good and ranked teams that people want to see. We, on the other hand, are sinking further to irrelevance and fighting to reach 6-6 this season.
A stark tale of two programs. Just hope we wake up in time before the next seismic moves happen in college football in the next decade. As Lee Iacocca the CEO of Chrysler once exclaimed: lead, follow, or get out of the way...those are our options.
I don't even care about all the AD B.S. I just root for the players now. I enjoy it while we have it. If the HC is locked in til 2025, the AD and pres dang sure ain't going nowhere. So I choose not to give 2 craps about them. We see the crap job they do. I just care about the team and the kids. That's it.
I'm pretty much done as well. Done spending over $1000 per year on BRAA and season tickets. I can spend less than $200, go to any game I want, and basically sit where I want to anyway. I have many other things the extra $800 can go towards.
Welcome to the club.Good call. Why waste your money on this group only for them to squander your hard earned money? They are poor stewards of the money they get. The biggest being Masarro's ridiculous contract with Stockstill. Your money would just be going to subsidize him. It's not like your money is going to new facilities. I stopped giving as well and will not return until Masarro and Stockstill are gone. Withholding money is the only option I see going forward to force a change.
Welcome to the club.
I'm pretty much done as well. Done spending over $1000 per year on BRAA and season tickets. I can spend less than $200, go to any game I want, and basically sit where I want to anyway. I have many other things the extra $800 can go towards.