In all honesty, I think he knows it is now or never. We have without a doubt as we have mentioned here numerous times the best QB/WR duo we have ever had, and who quite possibly will go down as the greatest Blue Raiders in their positions.
We have a true attack and respected DC with a scheme that we haven't had since Manny was here.
We have a true attack and respected OC with a scheme who is back for a full off-season follow-up for the first time. With a repeat play caller who is just getting better himself and in this system.
Stock knows if he doesn't do it with the tools he has this year and hopefully next, then all hell will break loose.
I applaud him for laying it all out there for a change.