I'm wondering if it is part of Yoke. They have a platform that allows the students themselves to set up the NIL club and create events and promotions to allow members access to the players for a monthly membership. Yoke takes a % then the rest is split evenly among the players.
MURFREESBORO, Tenn. – A partnership between MTSU Athletics, the Brandr Group, and Athlete's Thread will offer Blue Raider student-athletes licensed NIL opportunities