Losing the hyphen

[SpaceRaider]

 

[MT01]

Looks like the rebrand is complete. Should elicit fear in all the other conferences.

And I can’t even with the lame tweet. This literally required no announcement whatsoever. In an era where there are now 78 sexes, I guess nothing should surprise me.

 

[MidTennMtneer]

At least they are trying, but I was hoping for a new logo. This is a missed opportunity. I never used the hyphen anyway. CUSA.

 

[SpaceRaider]

CUSA unveils new brand identity

With the conference set to welcome new members this season, the CUSA calls their brand refresh an 'exciting opportunity to elevate the conference in the college athletics landscape.'

www.sportsbusinessjournal.com

 

[galojah]

I, too, was hoping for a more dramatic rebrand. I do like the cleaner look, but it is pretty subtle. It is a stretch to call it a new "brand identity."

 

[BRaiderDave]

I, too, was hoping for a more dramatic rebrand. I do like the cleaner look, but it is pretty subtle. It is a stretch to call it a new "brand identity."

Different color of lipstick on that pig.