Mr. Massaro has done a good job in many areas. No doubt about it with respect of basic administration and running an athletic department with integrity. The problem and opportunity is about growth. Growth of the fan base and growth of the corporate giving base. Murfreesboro is no sleepy college town anymore: with 125,000 (Coach Stock's estimate of 2014) or 120,954 based on the last certified census figure that I've seen. Folks, were a 100,000 residents larger than Murray, Kentucky these days! Sometimes, I think our University leadership and our city leadership operates a decade and a half behind...we still manage and respond like a 15,000 student university and a 70,000 city (until recently it was 10,000 and 30,000, respectively). I'm guilty of pining of the old days (1960's and 1970's sized Murfreesboro of 30,000 or so) as many long timers of Murfreesboro/Rutherford County, but we have to sell our product as well as the University of Alabama or the University of Tennessee or fill in the blank of whatever P5 school you choose. I'm not sure we can say that.
C-USA seems like the Sun Belt 2.0--a little better because of the past legacy of the Memphis, Cincinnati, East Carolina, and Tulsa's of the world. We still have to grow into this, which is probably 5-7 years away. Marketing and visibility is better than 2005 or for that matter 1995 or 1985. But, we are no longer newbies to FBS football and we have to raise our game to another level...and that is what is often lost in communicating expectation. Product on the field, court, and diamond is probably considered average with our peers...especially our new peers like ODU and Charlotte. Can't clearly say better due to the lack of recent championship and NCAA history. We have a lot of work to do if the goal and mission is championships and parity with other P5 leagues and the top tier of G5. Contract extensions seems to be given loosely, which is more bad than good at this point. Yes, its good to show commitment and stability to coaches, but when a program floats close to .500 in W & L, think we need to be thinking twice on how long we stay patient without requiring more accountability. It's delicate and difficult balance, but one we as a university have to get right to get our fan base and engagement to a top tier program.