Great article! To me, the answer became obvious to non Power 5 teams when Murray State winning 25 games in a row in 2014-15, loses to Belmont on practically a buzzer beater 88-87 and misses the NCAA tournament for the NIT (think was as a low 4 seed)...that's the same Murray State who came into Murphy Center in November, 2014 and took it to us pretty good. And then Murray played two road games, IIRC in the NIT as their reward.
Way it is set-up now, OOC is for fundraising, conference schedule is for conference tournament seeding (bye's and double byes), and it comes down to 72 hours in March as far as the season being a resounding success, a serious disappointment, or abject failure. Will whole heartily agree that MBB/WBB is much more fair than BC$ version of football and College Football Playoff. One other think I'm curious about is the Final Four being on TBS this year, how will ratings stack up on viewership? TBS is a channel known for having reruns of Dallas and The Dukes of Hazzard...it seems quieter in the promotions department from CBS, CBSSN, or any of the affiliated channels for NCAA basketball