I also think Mason has the right idea (how it should be anyway but we all know how recruiting works) that you use NIL to keep guys here, not get them here.
If I had the initial $ for start up I'd absolutely do it. TrueBlueTrust. Monthly giveaways of merchandise, signed items by member players, meet and greets, etc. Be like WVU CountryRoadsTrust that bought a suite and gives it away each game.
Have a $19.11 per month membership. Then keep going up in teirs. Make it worth someone's while to join.
I fully believe there will be a split. We won't be in the top level, and neither will some current Power schools. But I think with the right people in place we can absolutely compete in the next level. But it has to be started yesterday.