10-20 years ago, schools like MTSU, could hire an up and coming OC and HC, at a comparable wage, with a job title of head coach.
Today, OCs and DCs from Power 5 conferences are making close to $1 million/year.
MTSU isn't paying that much for a head coach.
The economics just aren't there for that.
Stockstill didn't have great connections with area high schools.
On 247sports, for the Class of 2024, they list the top 62 recruits that play high school in Tennessee.
Of these 62, MTSU has 0 commits.
Yes, most of them are at Power 5 schools, with potential NIL deals.
But, I see Charlotte, UConn, East Carolina, Toledo, Miami (OH), USF.
Now, within Conference USA, for the Class of 2024,
Western Kentucky and Liberty have 13 3-star recruits.
MTSU has 1.
MTSU has to be, at least, in-line with WKU, at all times.
Liberty is kind of apples and oranges as their head coach, Jamie Caldwell, is paid $4 milion/year.
Summary:
Build relations with those regional and in-state high schools.
Be competitive in recruiting in C-USA, especially with WKU.