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Derek Mason Interview with BRP

One thing I thought about while listening to this podcast was “is there a way to see which players on campus have the highest followers on social media?”.

I run a business in town and if I were going to spend money to NIL I would want to invest in players that have a large reach on social media platforms. I wouldn’t really care what sport they play, I’d care how many people interact with their post. I could essentially pay for them to make post on social media as advertisement for our company. If there was a list of players social media followers it would be valuable for business owners looking for a good ROI.
 
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