It seems a lot of peoples' greed got stirred up in more money for more teams. That is until the tv networks spoke up in what was described as an unusual step at that time and resisted the idea that they were going to pay the tens of millions of dollars for adding just any ole teams for the main purpose of just collecting more of their money.
One has to question if the conference found that study on playoff bids by adding teams to be valid for them in their situation?