Football fortunes run in cycles, especially in the G5.
Teams are bad, they rebuild, they reach the top, and they do it all over again. Winning is great. Even losing is OK because there's excitement in the new hope that it brings. What you can't be is mediocre.
We're stuck in that no man's land between good and bad, and we've been there for so long every season it is like watching a movie you just saw, for the 13th time.
It's really a unique situation - I've searched wiki and college football reference and Stock's longevity here without accomplishment of any note is unheard of. There's not even any comparison, the closest is Pat Fitzgerald at Northwestern but that's sort of a one off as they've done well for NW and he's a favorite son.
Add in the fact that the program has no personality, the overwhelming emotion that MT football elicits is "meh" .
Even when we win, no one really gets fired up, and that should scare the crap out of the AD.
People think losing can hurt a program. It can't. Everybody loses from time to time. That's why the "it could be worse" argument holds no water.
Apathy kills though. You can bring back an angry fan. The ones that just don't care are lost forever.