Of the three schools mentioned UNT is the most similar to MT: Exurban county next to a metropolitan area, no media to speak of, and extensive competition from both colleges and pro sports.
UCF's and UAB's situations are not comparable to MT's IMHO. First, both of these schools have professional schools. UCF had a comprehensive engineering school and both have medical schools.
UAB has no pro competition and is the most prominent university in B'ham. Yes, there are two "power" schools in the state with huge followings but the last time I looked at the Sun. edition of the Birmingham News after a FB Sat. UAB got comparable coverage to AU and UA.
UCF does have competition from the Magic and a ML soccer team but is an hour and a half away from the NFL and the three in-state "power" schools are even further away. I don't know but as the pre-eminent college team in Orlando I feel sure they get good media coverage from the numerous media outlets in the city. As an aside UCF claims 70,000 students.
When I look for a school in similar circumstances I am looking at location, size of school and offerings, endowment and alumni loyalty, media coverage, and competition for the eyes of potential fans. Really hard to find many schools comparable to MT trying to compete at the highest level of college athletics.