I need some help/advice/market research from those of you on GoMiddle.
I have reached out to the Athletic Department (De Leon to be exact) about potentially doing some branding with select few student-athletes and creating an online store for people to buy merchandise to support those athletes. Don't get me wrong "Athlete Threads" (AT, the current NIL Store on goblueraiders.com) does a good enough job. Where my head is at is partnering with these top athletes to design clothing, accessories, etc. with their own personal touch. Something they can get behind and promote themselves other than the copy paste designs of AT. I've discussed with Lee about how, I could pass the idea off to local businesses to sort out online store fronts, warehousing, shipping, etc. in the event that it takes off beyond what I'd do to show it can be successful.
In short, my plan is to partner with a few players from an array of sports, design, produce, and sell merchandise and the entirety of the profits goes to the player(s). Would you, the biggest fans, find a NIL store designed by players appealing? I really think this has potential.
goblueraiders.com
