Looks like most of the G5's are in the $500k range on their football stadiums.
Using the packaging idea we have a few options to try out with a corporation considering a contract.
First the traditional $500k/year for one sight.
Second, offer $750k/year & they get naming rights for football stadium & basketball arena.
Or third using ewglenn's premise, a cool $1 million annually & the company gets naming rights on every athletic facility on campus for say a 5-10 year contract.
The latter would basically pay for a major coaches contract, or since the money is coming from an outside entity couldn't some of that also be transferred to the school's NIL program. That would definitely represent some big time cheddar for the athletes. With those kind of funds we probably could recruit & get the occasional high caliber 4 star athlete on campus.